Owners who show up every day.
At Advance, our shareholders are the business. They hold shares, yes — but they also do the work. You'll find them managing branches, handling sales, running operations, and talking to customers.
That structure means decisions get made quickly, locally, and by people with real skin in the game. It's one of the reasons we've been trusted by the lower North Island trade since 1986.
Owners on the floor
Our shareholders aren't distant investors — they're the people serving you at the counter.
Local decisions
No head office bottlenecks. Shareholders make calls that benefit your region, not a distant boardroom.
Long-term thinking
When you own the business, you build for the long term — not the next quarterly report.
Community investment
Money stays in the lower North Island — in the people, businesses, and events that make this region tick.
Directors
Our directors hold shareholdings and actively lead the business — from the CEO to branch managers who are also on the board.
Shareholders
Our shareholders span the business — from branch operations to purchasing, sales, and renewables. Every one of them has a stake in getting it right for you.
What shareholder ownership
means for you.
Local accountability
When your branch manager owns shares, they're not just doing a job — they care about getting your order right.
Stability you can count on
We've been doing this since 1986. Shareholder-owned businesses don't get sold off or restructured overnight. We're here for the long haul.
Powerbase buying power
As members of Powerbase — NZ's largest independent electrical wholesaler network — we combine local ownership with serious national buying power.
Explore more about Advance.
Ready to work with a team
that's invested in your success?
Seven branches across the lower North Island. Real people, real ownership, real service.
Find Your Branch About AdvanceAdvance Electrical Wholesalers — Lower North Island — Est. 1986
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CUSTOMER SERVICES
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POPULAR BRANDS
PDL
ABB
Schneider
Klein Tools
Philips
Allen-Bradley
Simx
Prysmian
Trical
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POPULAR SUPPLIERS
Schneider
Marley
Vynco
Simx
Philips Lighting
Firstflex
NHP
Computer Dynamics
Hugo Lighting
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