100% New Zealand Owned and Operated

Since 1986

We've been putting in the hard yards and providing next-level service all the way back since Dave Cole and Alan Bull first started Advance Electrical with just one branch in a shed (it was a big one) in Montgomery Crescent, Upper Hutt.

Photo left to right: Ross Remnant (ATP), Dave Cole, Alan Bull, Dave Russell (founding staff member)

Expanding Across the Region
Since then, we’ve expanded to seven branches serving Wellington, Lower Hutt, Upper Hutt, Porirua, Kapiti, Palmerston North, and most recently, Horowhenua—our newest location opened in May 2025. Despite our growth, our support office remains proudly based in Upper Hutt, staying true to our origins.

Locally Owned and Operated
We’re proud to be 100% locally owned and operated, with a dedicated team of shareholder-owners who are actively involved in the day-to-day running of the business.

Industry Leaders in Wellington Commercial Fit Outs
With a strong industrial focus, we are proud to be Wellington’s leading supplier to the commercial fit out sector.

Expert Guidance and Exceptional Service
Our experienced team—including both staff and owners—brings a wealth of knowledge to every project. We’re here to help you select the best brands and components from our carefully curated range, ensuring you receive only the highest quality for your business.

Proud Members of Powerbase – Your Independent Electrical Supply Experts
As part of the national Powerbase group of independent electrical suppliers, our commitment has always been to deliver top-quality products and outstanding value to the electrical trade.

Visit Us Today
Drop by any of our branches to discover how we can support your business with the best in goods and services.